Brands are turning to hyper-realistic, AI-generated influencers for promotions.

AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

  • brsrklfEnglish
    472·
    11 months ago

    Ok, I’m all for worrying about the impact of AI in jobs but… Living advertisements are easy to replace, what a suprise.

    People who make actual interesting and/or funny videos, those that require personal work and are a direct result of the creator’s skills or interests, are not really at risk of this.

    Wow, a bunch of assholes just getting paid for showing you free stuff they got, pretending to be relatable and your friend while evading their taxes in Dubai, may be out of business. And think of those parents who won’t be able to exploit their kids by getting them free toys and exposing them to the whole world!

    I don’t think I will lose any sleep over this.

      • brsrklfEnglish
        13·
        11 months ago

        They’ve chosen series with huge amounts of existing content to imitate and got bad stuff from it. I am not too worried for people making more personal content.

        Yeah, maybe some time in the future you’ll get infinite serial AI content with basic entertainment value. I’d say half of Disney productions already got there without needing AI, just shotgun writing. And lots of people are already bored of it all and now only look for the good stuff.

        • Riskable@programming.devEnglish
          11·
          11 months ago

          It’ll be a good while before an AI generates an Oscar-winning script or a whole movie but most movies and TV shows are very formulaic. Would it really be that surprising if AIs were generating the entertainment equivalent of Hannah Montana in a few years? Or the latest Hallmark Christmas special (LOL)?

          My guess is five years: That’s how long it’ll be before we start getting a flood of half-decent AI-generated shows/movies. Where the script is good but the animation/video are “a little off”.

          I mean, come on: There’s so many successful TV shows and movies that are total shit! You think AI can’t do better with just the tiniest bit of evolutionary improvements (and better hardware)?

          Edit: I expect AI videos to be a revolution! Where we finally break free from the Hollywood and “big mega” cookie cutter stories. It’ll give creative people the power to make the movies they want without heavy-handed censorship and executives that require everything dumbed down for the lowest common viewer.

        • Meowoem@sh.itjust.worksEnglish
          42·
          11 months ago

          I mean yeah, far more than are coming out of Marvel, Disney and Hollywood in general.

          • unautrenomEnglish
            5·
            11 months ago

            (tbf that’s not a really high bar. These companies ask writers to NOT take any risk with their writing so to not “rock the boat” so to speak)