Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

cross-posted from: https://beehaw.org/post/15345295

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • The Quuuuuill@slrpnk.netMEnglish
    4·
    3 months ago

    So much sci fi has been written as warnings that the tech bro elites didn’t understand were warnings. Elon Musk read Hitchhiker’s Guide and his takeaway was that destroying a planet in the name of progress was a good thing. Untold numbers of tech bro elites read William Gibson and their takeaway was that a virtual reality no one fully disconnects from is cool. I’m sure someone in Jeff Bezos’ sphere of influence read Qualityland and thought it sounded just great