Wilson wants EA to be 'thoughtful' with how it puts ads in its games, but can that be done when ads are already interruptive?

What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.

During a recent earnings call Q&A, Wilson was asked by an analyst about “dynamic ad insertion” in triple-A titles as a means of revenue. While he thinks it’s “still early” for that, he noted its potential as a “meaningful driver of growth” for the publisher.

In fact, internal teams at EA are already exploring “very thoughtful [ad] implentations,” Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.

  • brsrklfEnglish
    6·
    6 months ago

    It’s also a very weird fit. So in NA, the hero goes to… a salad dressing vending machine? And just eats a full bottle of sauce?

      • brsrklfEnglish
        4·
        6 months ago

        Uh. Didn’t know they did that, I only knew the sauce.

          • brsrklfEnglish
            2·
            6 months ago

            No, I mean, I am in Europe, I had Tonic Trouble Crunch Edition.

            We do get Newman’s sauce here, but I don’t remember seeing the other products.