What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.
During a recent earnings call Q&A, Wilson was asked by an analyst about “dynamic ad insertion” in triple-A titles as a means of revenue. While he thinks it’s “still early” for that, he noted its potential as a “meaningful driver of growth” for the publisher.
In fact, internal teams at EA are already exploring “very thoughtful [ad] implentations,” Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.
It’s popcorn not salad dressing.
Uh. Didn’t know they did that, I only knew the sauce.
I guess their advertising campaign wasn’t very effective!
No, I mean, I am in Europe, I had Tonic Trouble Crunch Edition.
We do get Newman’s sauce here, but I don’t remember seeing the other products.