A fixation on system change alone opens the door to a kind of cynical self-absolution that divorces personal commitment from political belief. This is its own kind of false consciousness, one that threatens to create a cheapened climate politics incommensurate with this urgent moment.
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Because here’s the thing: When you choose to eat less meat or take the bus instead of driving or have fewer children, you are making a statement that your actions matter, that it’s not too late to avert climate catastrophe, that you have power. To take a measure of personal responsibility for climate change doesn’t have to distract from your political activism—if anything, it amplifies it.
In 2005, fossil fuel company BP hired the large advertising campaign Ogilvy to popularize the idea of a carbon footprint for individuals.
BP oil company pushed the idea that our individual carbon footprints matter so that everyone can share the blame of what the fossil fuel industry has done.
Don’t fall for it. Only corporations pollute enough to matter. Only corporations can provide alternatives to fossil fuels. Only corporations can make a meaningful reduction to greenhouse gas emissions.
The most significant difference individuals can make is to create political and legal pressure by voting and protesting.
Well can also stop giving them our money. Reduce consumption of their products through alternatives and overall reduction. We can also divest our investments away from funds that include their shares.
I’m not saying to do nothing as individuals.
Just pointing out that the fossil fuel industry paid a marketing team to push the idea of individual carbon footprints for a reason.
100 companies have been responsible for 71% of global greenhouse gas emissions. That means that the remaining 29% of emissions are shared by all the other companies and consumers. Even if you split that remainder evenly between all other companies and consumers, that’s only 14% all emissions being caused by consumers and it’s probably more likely in the single digits.
This is why the fossil fuel industry pays a marketing team to get the public focused on their individual carbon footprint. So you’re focused on the less than 14% of the total emissions instead of the other 86%
Which, as I said, is exactly why we should stop giving them our money. Divestment is a key thing people can will hurt these companies massively.
“We” as in consumers don’t use enough to hurt companies by divesting.
By all means do anything you can to reduce your individual carbon footprint. But do so knowing it is just a drop in the ocean. Such a small difference that it might as well be nothing.
But if you convince the public that our individual choices can fix climate change then we end up with paper straws instead of systemic change.
Why not vote and protest and consume less?
I didn’t say “don’t consume less”.
Just pointing out that the fossil fuel industry paid a marketing team to push the idea of individual carbon footprints for a reason.
100 companies have been responsible for 71% of global greenhouse gas emissions. That means that the remaining 29% of emissions are shared by all the other companies and consumers. Even if you split that remainder evenly between all other companies and consumers, that’s only 14% all emissions being caused by consumers and it’s probably more likely in the single digits.
This is why the fossil fuel industry pays a marketing team to get the public focused on their individual carbon footprint. So you’re focused on the less than 14% of the total emissions instead of the other 86%
That factoid is vastly misinterpreted. In particular, the term “responsible for” does not mean “emitted”.
The study it’s referencing studied only fossil fuel producers. And it credited all emissions from anyone who burned fuel from that producer to that producer. So if I buy a tank of gas from Chevron and burn it, my emissions are credited to Chevron for purposes of that study.
The study is not saying that 100 companies emit 71% of global emissions. It’s saying that 100 companies produce 71% of the fossil fuels used globally.
Why wouldn’t Chevron be responsible for the emissions for the fuel they provide? The fossil fuel industry has entrenched themselves and made it as difficult as possible to not use their products. Even to go so far as to influence how our cities are built.
I’d love to not use any fossil fuels but I can’t afford solar panels or a heat pump so I have to either burn gas or my family freezes to death. I have to get my electricity from coal because my family can’t survive without electricity.
I don’t have a choice because of the choices made by the fossil fuel industry.
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Exactly. They’re right, but it’s just a way to not feel guilty about driving a gas guzzler or using a gas furnace. No the corporations are more guilty, but that doesn’t make you innocent for just shifting the blame, the same tactic they did. We ALL need to change our ways.
While this is basically true, what it ignores is the impact personal decisions make on the ethos around us to build support for legal pressure. I have family that doesn’t disbelieve climate change but isn’t motivated by it, and by us going mostly meatless and buying and EV they’ve started meatless Mondays and Thursdays and are considering an EV for their next car. Our individual actions ripple out, and create a public normalization for these types of changes so that it isnt an uphill battle to get uninformed laypeople to care about climate policy at the polling stations
I’m vegan, I drive an EV and I’m saving money for solar and a heat pump.
Just pointing out that the fossil fuel industry paid a marketing team to push the idea of individual carbon footprints for a reason.
100 companies have been responsible for 71% of global greenhouse gas emissions. That means that the remaining 29% of emissions are shared by all the other companies and consumers. Even if you split that remainder evenly between all other companies and consumers, that’s only 14% all emissions being caused by consumers and it’s probably more likely in the single digits.
This is why the fossil fuel industry pays a marketing team to get the public focused on their individual carbon footprint. So you’re focused on the less than 14% of the total emissions instead of the other 86%
I’m not saying me driving an EV does statistically anything to reduce carbon emissions, or even that if I got all my friends and family to go vegan and bike instead of drive cars that it would. I am saying that the broad public doesn’t care about these issues enough to consume differently or vote for policy or politicians that make their lives less convenient in order to fight climate change, and that instead our individual actions to avert climate change contribute to a public ethos that can accept lifestyle changes and that may potentially hold the mega polluting corporations to account and fix our throw-away durable goods culture in a way that media-demonized protests and pestering bought-and-paid politicians never can.