A fixation on system change alone opens the door to a kind of cynical self-absolution that divorces personal commitment from political belief. This is its own kind of false consciousness, one that threatens to create a cheapened climate politics incommensurate with this urgent moment.
[…]
Because here’s the thing: When you choose to eat less meat or take the bus instead of driving or have fewer children, you are making a statement that your actions matter, that it’s not too late to avert climate catastrophe, that you have power. To take a measure of personal responsibility for climate change doesn’t have to distract from your political activism—if anything, it amplifies it.
I’m not saying to do nothing as individuals.
Just pointing out that the fossil fuel industry paid a marketing team to push the idea of individual carbon footprints for a reason.
100 companies have been responsible for 71% of global greenhouse gas emissions. That means that the remaining 29% of emissions are shared by all the other companies and consumers. Even if you split that remainder evenly between all other companies and consumers, that’s only 14% all emissions being caused by consumers and it’s probably more likely in the single digits.
This is why the fossil fuel industry pays a marketing team to get the public focused on their individual carbon footprint. So you’re focused on the less than 14% of the total emissions instead of the other 86%
Which, as I said, is exactly why we should stop giving them our money. Divestment is a key thing people can will hurt these companies massively.
“We” as in consumers don’t use enough to hurt companies by divesting.
By all means do anything you can to reduce your individual carbon footprint. But do so knowing it is just a drop in the ocean. Such a small difference that it might as well be nothing.
But if you convince the public that our individual choices can fix climate change then we end up with paper straws instead of systemic change.