Amazon gives non-Prime members free shipping at $35 or more of eligible items. Instead of simply letting users get the product with free shipping, they’ve added a discount that prices it exactly one cent below the $35 limit, while only subsidizing the price with $3.38, which is about half of what they’ll then charge you for shipping.
That is a far more funny acronym. Especially for a Frenchy like me, since my peoples often say of the ones controlling such big corporations, “they have fangs so long, they scratch the floor”. (Well… “They scratch the parquet”, to be exact. But who care if the floor is made of wood or not at that point.)