

Unfortunately I think they got their marketing spot on. (Tho I agree with everything you say, also as a homebrewer)
The venn diagram of people who make liking IPA their personality and people who are likely tech bros is closer to a circle than it should be.
I really want to know what it looks like when it’s not all done up… like at least a Karen cut with a band goes to being an ok style when it’s down… I imagine this looks fucking horrible after a shower…