Ever since a commit was made to EasyList, a conflict has begun between UBlock Origin contributers and numerous mod developers that use the Modrinth platform. This is because this commit blocked multiple sponsorship referral banners on mod pages, specifically on the Modrinth website. Modrinth themselves has come out against this change to the EasyList block list and due to UBlock Origin using it by default, this is primarily a conflict between UBlock Origin’s main contributors and active mod developers on Modrinth.
Mod developers complaints primarily are that the implementation was commonly breaking their mod pages, leading to important support links for players to be hidden, and that the change negatively affects them monetarily as independent developers. Some mod developers have begun automatically changing their referral links to prevent them from being blocked every time a commit attempts so. Mod developers’ are concerned their livelihoods could be ruined by this EasyList change.
UBlock Origin has retorted that the sponsorship affiliate links fit the Easy List definition for an advertisement and therefore they will not make an exception. This is likely because implementing any kind of acceptable ads policy is out of the question for them, as a similar policy is what led to the original UBlock from becoming sub-par and less usable, leading to the UBlock Origin fork.
This primarily raises questions about how or why these mod developers are losing money. The presence of concern implies that their sponsors and affiliates are able to track each individual click or view for their referral links, a practice I am sure most would consider intrusive. We can only hope that this puts enough pressure on these companies and groups to remove tracking from their links.
Given the context in which Modrinth was created, it’s likely that their userbase is significantly more likely than average to use adblockers.
The context
The largest host for Minecraft mods is Curseforge, which hosts effectively all Minecraft mods. They intend for you to download mods and modpacks through their ad-infested launcher, and part of the ad revenue is used to pay the mod creator per-download. However, there was an alternate open-source launcher, MultiMC, that used the Curseforge API to download mods without having to see ads. Even aside from that, MultiMC was better than Curseforge in effectively every way.
Some time ago, Curseforge announced plans to step up the ads on their launcher even more and block MultiMC from using their API to try to force users to use their launcher. This sparked a lot of backlash because their launcher was obviously much worse than MultiMC. Modrinth had been around before this, but it gained a lot of popularity in the wake of this incident because people wanted to move away from Curseforge. Modrinth was open-source and allowed mods to be downloaded through MultiMC, which gave people the impression that it was more trustworthy than Curseforge.
However, they had promised from the start that they would have payments to mod creators as well through “ethical ads” on their website. This is a problem for them because their userbase (both mod creators and players) is mostly made of people angry at Curseforge, and thus more likely to be free/open-source software enthusiasts and anti-advertising. That being said, their website is still a lot nicer than Curseforge and they don’t push ads as aggressively.
Because Modrinth is still relatively small and payments to mod creators only started recently, the vast majority of mods are still only available on Curseforge. However, Curseforge’s protection measures were pretty easily bypassed and PrismMC (the successor to MultiMC) is capable of downloading off Curseforge anyways.
Ok but doesn’t this imply no one would click their links anyways