For larger corporations I imagine a lot of the operational side does not need much guidance. Actions taken by the C-suite or consultancies that have positive outcome I imagine are in the overwhelming majority of cases taking credit for normal growth, or in crisis periods just regression to the mean.

I remember someone recently crediting Starbucks’s revenue growth in an era in the wake of the great recession and when unemployment rapidly declined as being due to a logo rebrand. And it’s like do you seriously not check other economic factors. The notable change in revenue growth is a decline during the great recession and a catch up after.