Many EV buyers would buy a Chinese car if it was cheap enough, according to a recent survey.
  • AA5B@lemmy.world
    9·
    6 months ago

    I don’t know about other countries but US has both pretty strong incentives and protectionist barriers. However they’re meant to be temporary. This is legacy automaker’s chance. A few years for the government to help them transition, but they need to be willing to come out of the closet. They’re throwing that opportunity away

    • RememberTheApollo_@lemmy.world
      11·
      6 months ago

      If anything, American companies have a massive resistance to change. Change has a risk and a price, and they’re determined to stick with what works. Like the movie industry…why make brave and risky moves to make a unique movie when you can retread old ones or wring every penny out of a franchise?

      Anyway, the US auto industry has a long history of institutionalized exceptionalism, I can’t find it right now but there’s a quote from one automaker that, when confronted with a suggestion that change is needed, the response is essentially “you’ll buy what we tell you you’re going to buy”. IOW they dictate what the consumer wants and gets. And maybe they’re gambling on more protections against Chinese companies so they don’t have to change and can maintain their control. Incentives just seem to be soaked up and disappear. They jack up the prices to the consumer so there’s no real help, like Tesla raised their price to match buying incentives offered by the government to consumers. Straight up greed.

      • AA5B@lemmy.world
        6·
        6 months ago

        short sighted greed. That behavior makes sense only if you’re focused on the short term and don’t care about the future of your company

        • RememberTheApollo_@lemmy.world
          8·
          6 months ago

          Time and again the quarterly report has taken precedence over the long-term wellbeing of a company. Think of the value for the shareholders.