Hyundai confirmed the pause in a statement to NBC News late Wednesday and said it was taking its brand safety concerns to Musk’s company.
“We have paused our ads on X and are speaking to X directly about brand safety to ensure this issue is addressed,” Hyundai said in the statement.
Joe Benarroch, head of business operations at X, confirmed the Hyundai pause in an email Thursday in response to questions.
Benarroch also said a Holocaust-denial post that appeared adjacent to a Hyundai ad would get a label as violating X’s policy on “violent event denial.”
The recent Hyundai ad in question ran on the profile of a user who has defended Nazi leader Adolf Hitler and pushed antisemitic conspiracy theories.
Another X advertiser, IQAir, said it was adjusting its settings on the platform after NBC News found one of its ads running adjacent to Holocaust denial.
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Hyundai confirmed the pause in a statement to NBC News late Wednesday and said it was taking its brand safety concerns to Musk’s company.
“We have paused our ads on X and are speaking to X directly about brand safety to ensure this issue is addressed,” Hyundai said in the statement.
Joe Benarroch, head of business operations at X, confirmed the Hyundai pause in an email Thursday in response to questions.
Benarroch also said a Holocaust-denial post that appeared adjacent to a Hyundai ad would get a label as violating X’s policy on “violent event denial.”
The recent Hyundai ad in question ran on the profile of a user who has defended Nazi leader Adolf Hitler and pushed antisemitic conspiracy theories.
Another X advertiser, IQAir, said it was adjusting its settings on the platform after NBC News found one of its ads running adjacent to Holocaust denial.
The original article contains 975 words, the summary contains 147 words. Saved 85%. I’m a bot and I’m open source!