Design matters—it doesn’t just make things easier and prettier. Even among hardened, rational scientists, design can influence perception and thinking.

But not everyone is a graphic designer, and even if you have good design sense, you may not know how to get your application to do what you want. We need applications that can do professional-level design and typography automatically, so you can focus on the outcomes you want to achieve.

That’s why we are beginning to experiment with steps toward automatic typography. In Office Insider builds, we’re adding automatic layout to Word’s Read Mode and Outlook’s Reading Pane.

Oh, it’s just a plug for the next AI thing. Eh.