Reddit's debut will mark the first major tech initial public offering of the year and the first social media IPO since Pinterest went public in 2019.

Social media company Reddit filed its IPO prospectus with the Securities and Exchange Commission on Thursday after a yearslong run-up. The company plans to trade on the New York Stock Exchange under the ticker symbol “RDDT.”

Reddit said it had $804 million in annual sales for 2023, up 20% from the $666.7 million it brought in the previous year, according to the filing.

The company said it has incurred net losses since its inception. It reported a net loss of $90.8 million for the year ended Dec. 31, 2023, compared to a net loss of $158.6 million the year prior.

Its market debut, expected in March, will mark the first major tech initial public offering of the year. It’s the first social media IPO since Pinterest went public in 2019.

Reddit first filed a confidential draft of its public offering prospectus with the Securities and Exchange Commission in December 2021.

  • dependencyinjection@discuss.tchncs.de
    10·
    9 months ago

    If you think it’ll tank, you’re just as deluded as the people that came here in the Exodus (myself included) who think Reddit is dying.

    The vast majority of people still use it and it will make money.

    Edit: Just look at how pretty much all the largest corporations can treat their customers and still make money. Reddit will force ads down everyone’s throats and sure some will leave, but the vast majority done care. Also, you have to factor in selling data for AI and and targeted ads etc.

        • foggy@lemmy.world
          8·
          9 months ago

          If you haven’t, peep his Instagram.

          Dude just travels and takes epic photos. Living is best life.

          • Flying Squid@lemmy.world
            7·
            9 months ago

            I find it really hard to hate Myspace Tom. He’s very rich, he’s worth $70 million. He didn’t try to maximize that into $700 million or over a billion, stepping on everyone he could along the way. He just made a website a lot of people enjoyed, ended up making a decent chunk of personal income from selling it, and then just spent the next 20 years just seeing the world and taking photos.

            As far as I know, he isn’t giving millions to the Sierra Club or whatever, but as far as people that rich go, he seems like he’s as not-evil as possible.

          • otp@sh.itjust.works
            4·
            9 months ago

            Living is best life.

            Living is indeed best life! Of course, living is only life. But only life is best life.

    • Hubi@feddit.de
      13·
      9 months ago

      Reddit has never been profitable and I don’t see a reason why it would change now all of a sudden.

        • MagicShel@programming.dev
          7·
          9 months ago

          I strongly suspect trying to monetize their users to be profitable will necessarily make the user experience suck enough to drive people away. The only missing piece is a viable alternative, which will take some time but it will arrive. Maybe Bluestacks or whatever garbage will capture their users. I’m staying here, though. The pace could be a bit higher, but I don’t really miss the tens of millions of users.

          That said, I’ll argue with myself and say I can’t believe Twitter is still hanging on, but it’s killing Musk to keep it on life support.

        • AbidanYre@lemmy.worldEnglish
          5·
          9 months ago

          Objectively, Reddit is no different than slashdot, fark, digg, etc that came before it. If they fuck up the user experience, the users will move on.

          • Jaytreeman@kbin.social
            3·
            9 months ago

            The value in reddit is the user base. It’s multiple times bigger than your examples.
            In most conversations you’ll still see people using it for niche communities. It’s almost too big to fail

            • AbidanYre@lemmy.worldEnglish
              3·
              9 months ago

              I think the fact that you say “still” is pretty telling. They’re already pushing users away and making the experience worse and they don’t even have investors chasing quarterly reports yet.

            • SkippingRelax@lemmy.world
              2·
              9 months ago

              Niche communities tend to have few users though, and it doesn’t take long for people to get organised, pack their shit and move to another platform

    • Yrt@feddit.de
      6·
      9 months ago

      As sad as it is I think you’re right. The same was said about facebook and even though they had a bumpy road it’s bigger than ever before. Nothing being sold at the stock market follows any logical rules, it’s so much emotion that sells stuff. And as long as it makes money, nobody cares about racism or pedophilia or any other bad thing. I thought that’s why we hate capitalism that much.

      • SkippingRelax@lemmy.world
        2·
        9 months ago

        Facebook went public at a time when they were THE social media site and everyone’s aunty was on it.

        I’ve been on reddit for probably 12 years and know few people irl that use it (not usa mind you). Moreover they don’t really have a plan and they do have competition. Ignoring for a second that 99% of lemmy users are probably disgruntled ex redditors. Why should anyone invest som ofnl their savings in reddit going public, besides playing wall Street bets? Is there anything there to believe in? Do they have a credible plan to increase users and monetise that increase? In other words, any “step 3: profit” to buy into?