Very much agree on all fronts. I think articles like this in part often spring up just because… a great deal of people enjoy clamoring around some “haha evil tiktok is finally ending!!, but it’s just… not really the case and tiktok being more “evil” than any other major app is really not substantiated in my view.

There definitely have been some changes. I absolutely get more “non ad-ads” in my feed (as in, content that is clearly being paid for but not marked as an advertisement and played off as organic content), though I’m not even sure if this is really the apps “fault” as much as it is creators.