Bag of Milton’s Protein Crackers at Costco Langford BC. Why bother advertising that it is “plant-based” when it contains milk? I mean, I’ve seen products stating that they “may contain milk” but this one straight up says it does black on white!
I’m being gaslit by a bag of crackers…


People usually assume plant based means “it’s made entirely of plants” not “it’s mostly made of plants”
Since, by the second definition, anything not mostly animal products is plant based. Kind of pointless.
Majority is still not a requirement.
Then a meatloaf is plant based because it has crackers and spices in it. Fried chicken is plant based because it’s breaded. 🤡
Scrambled eggs are plant based cause I added dillweed
I agree in that it is misleading. But if you think “like a lawyer” it is technically correct. Hence, they can put it in the box
This post clearly isn’t what they’re legally allowed to do.
Or if you think like a scam artist.
Laws I’m familiar with are based on what a reasonable consumer would think, and it’s reasonable to think “plant based” means “made of plants”. They can get away with a lot of weasel words and misleading statements, but there are limits.
But maybe the standard in BC is different.
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You’re also coming across as entirely unreasonable lol
It’s reasonable to be upset when scam artists try to trick us.
What an obnoxiously stupid comparison lol
If you eat a salad with chicken, that’s meat-based protein
If you eat one with beans, that’s plant-based protein
This label isn’t abusing language to make a false claim. It’s meat-free protein
Uh huh.
So if it’s a bean burrito made with added lard and cheese, it’s plant based? After all, it’s plant-based protein!
It’s nonsense. What’s even the point of having a label that says “plant based” if it doesn’t mean “made of plants”?
The burrito would have plant-based protein, yes. The burrito would not be plant-based. It doesn’t say the chips are plant-based, it says the protein is plant-based. Like it doesn’t even seem like they’re trying to trick you.
What the fuck? The whole reason people buy things that are plant-based is because they don’t want to eat animals - either vegans or environmentalists or other conscious consumers. No one who is shopping for plant based protein wants lard in their food. What’s the point of the “plant-based” label if it doesn’t mean “made of plants”? Who is it for? It’s fucking stupid.
Why are you defending this? These kinds of ticky-tacky advertising technicalities just make the consumer’s experience worse.
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I think you’re misreading the label. The two highlighted things are “milk” and “lait,” not lard. Lait is French for milk.
No, I used “lard” as an example of why your argument doesn’t make sense.
If it’s plant-based protein, then by your definition lard should be an acceptable ingredient.
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Based =/= made entirely from.
But I am also the person who gets frustrated in the freezer section when companies use green packaging and the food is NOT vegan or vegetarian.
If it doesn’t mean “made entirely from” then it doesn’t mean anything.
By that definition, spaghetti and meatballs is plant based as long as it’s mostly made of wheat and tomato sauce.
Gibberish.
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But that is correct. And I dont like it either.
It doesn’t meet the “reasonable consumer” standard. A reasonable consumer would not think “plant based” means anything other than “made entirely of plants” - though that’s US law, no idea about BC.
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Again, this implies nonsense like all pizzas being plant based because the pizza is mostly made of wheat. It effectively makes the label meaningless, just a way to trick people and not actually meaningful information.
I could see a lawsuit coming out of it. It’s a misleading label, and they have to know it.
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Again, if “plant-based” does not mean “made of plants” then it means nothing.
I check the labels of everything I buy, but if I see a product that says it is “plant based” and then look and see non-plant ingredients on the label then I want the people responsible to be punished. You seem to want them to be able to get away with weasel-y mealymouthed marketing bullshit. You’re defending scammers and I don’t understand why. They should face consequences imo