Bag of Milton’s Protein Crackers at Costco Langford BC. Why bother advertising that it is “plant-based” when it contains milk? I mean, I’ve seen products stating that they “may contain milk” but this one straight up says it does black on white!
I’m being gaslit by a bag of crackers…
Based =/= made entirely from.
But I am also the person who gets frustrated in the freezer section when companies use green packaging and the food is NOT vegan or vegetarian.
If it doesn’t mean “made entirely from” then it doesn’t mean anything.
By that definition, spaghetti and meatballs is plant based as long as it’s mostly made of wheat and tomato sauce.
Gibberish.
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But that is correct. And I dont like it either.
It doesn’t meet the “reasonable consumer” standard. A reasonable consumer would not think “plant based” means anything other than “made entirely of plants” - though that’s US law, no idea about BC.
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Again, this implies nonsense like all pizzas being plant based because the pizza is mostly made of wheat. It effectively makes the label meaningless, just a way to trick people and not actually meaningful information.
I could see a lawsuit coming out of it. It’s a misleading label, and they have to know it.
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Again, if “plant-based” does not mean “made of plants” then it means nothing.
I check the labels of everything I buy, but if I see a product that says it is “plant based” and then look and see non-plant ingredients on the label then I want the people responsible to be punished. You seem to want them to be able to get away with weasel-y mealymouthed marketing bullshit. You’re defending scammers and I don’t understand why. They should face consequences imo
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