Games@lemmy.worldEnglish · 2 months ago

Electronic Arts has launched EA Advertising, a way for brands to integrate ads in games

www.eurogamer.net

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cross-posted to:
MassMedia@lemmy.world

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Electronic Arts has launched EA Advertising, a way for brands to integrate ads in games

www.eurogamer.net

Innerworld@lemmy.world to

Games@lemmy.worldEnglish · 2 months ago

106

cross-posted to:
MassMedia@lemmy.world

EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience

www.eurogamer.net

EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.

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