Totally this. There’s not a single person there who isn’t an SVP or an EVP. And I’m speaking as someone with an official title of EVP; unless you get the team to say “it’s awesome to be back in” on a video, this just comes across as so “because we say so”.

Our team is already distributed across 8 time zones and 5 countries; why do we need to be in the office to sit in the same calls across our regions?

There are some jobs that are much better done in person and then there are jobs that aren’t. For most roles, some tasks in that role is better in person, for some tasks it doesn’t make a difference and for some tasks it’s specifically better to be remote.

A video like this needs to explain WHY - and with more than just “we are better together!”; ok, but why?

And poorly executed at that … Each exec kept moving to completely different background scenes each time they showed up, one they botched so badly they made it look like he was standing in the counter… It’s like they didn’t even care enough to try

And that was the weirdest “happy dance” the “employees” were doing at the end