Mine is a very similar story. All around, in terms of strava I used to just leave it syncing to my account and not think about or use it most of the time. Then as they removed even more features to be behind their paywall I made a point to delete the account in sort of protest.

I am only one person but similar to a lot of things I boycott in this way, hopefully people will follow in time and really affect them! Join us! XD