There’s been countless studies on this. That’s not how our brains work. After the short term, or a scant few outstanding ones that stay with you, the only thing left long term is the brand recognition. That steers your choices when you buy things.

Put simply, people don’t have the mental capacity to keep a full list of every company that advertised to them in a shitty way in the front of their minds constantly, beside everything else required for daily life.