inlandempireM to Art & Design · 9 months agoWhat happens when a brand's identity relies only on its motion?insights.vucko.coexternal-linkmessage-square1linkfedilinkarrow-up12arrow-down10
arrow-up12arrow-down1external-linkWhat happens when a brand's identity relies only on its motion?insights.vucko.coinlandempireM to Art & Design · 9 months agomessage-square1linkfedilink
minus-squareinlandempireOPMlinkfedilinkarrow-up2·9 months ago Our first-of-its-kind survey quantified how well brands are recognized by their movements. We tested it with 1,300+ people across creative, design, strategy, marketing, and production roles to see if they could identify these brands. The survey sample is quite the echo chamber, since it’s just around 1300 people working in the creative field, not even consumers.
The survey sample is quite the echo chamber, since it’s just around 1300 people working in the creative field, not even consumers.