- cross-posted to:
- comicbooks@lemm.ee
- cross-posted to:
- comicbooks@lemm.ee
cross-posted from: https://feddit.uk/post/24443359
Abstract
The portrayal of comic book characters is often oversexualized, which is intended to boost sales in a market traditionally dominated by male readers. However, the comic book market today has a diverse readership, and women in particular consume more comics than in the past. Against this background, the present study uses a sample of 648 comic book covers to empirically test whether the underlying sex sells logic actually works. In this context, the results of the regression analysis show no evidence that sexualized images are associated with comic book sales. The article provides theoretical explanations for this result and discusses scientific and managerial implications of this finding.
Valentowitsch, Johann (2024) Journal of Managerial Issues, Vol 36, Issue 3, p188
Pictures where?!???
All I see are stupid WORDS
(Also I’m not logging in through my university to see them)
I would presume the Journal of Managerial Issues is probably not going to be anyone’s first stop for titillating comic book covers.
If that’s what you are after, Kevin LaPorte looks at all the comic book Kickstarters including NSFW ones that are often woefully low quality:
https://open.substack.com/pub/thecomicscrowd
No thank you, I was promised a scientifically selected assortment and demand a refund.
Fine. Your refund is in the mail.
Well I can’t complain about the customer service!
I’ll give it time.