Influencer sponsorships, especially for beauty influencers, have already been declining. Companies realize that these influencers are just posting ads now and people don’t believe their “honest opinion” anymore. So it’s a mystery to me why companies still pay so much money for regular online ads.
Control over the finalized product. You can easily shape an ad to have your exact message reach the right people, and have that ad be more attractive. With an influencer sponsorship you do not have as much control over the final product or the audience.
Influencer sponsorships, especially for beauty influencers, have already been declining. Companies realize that these influencers are just posting ads now and people don’t believe their “honest opinion” anymore. So it’s a mystery to me why companies still pay so much money for regular online ads.
Control over the finalized product. You can easily shape an ad to have your exact message reach the right people, and have that ad be more attractive. With an influencer sponsorship you do not have as much control over the final product or the audience.