As US TikTok users move to RedNote, some are encountering Chinese-style censorship for the first time | CNN Business
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Chinese social media platform Xiaohongshu, also known as RedNote, has been hiring for a surprising position in recent days: English-language content moderators.

Summary

Many Americans joining China’s social media platform RedNote are encountering strict censorship uncommon in Western platforms.

One non-binary user had a post asking if the platform welcomed gay people removed within hours.

Posts on LGBTQ+ topics, fitness photos, and sensitive cultural content have been censored, frustrating users unfamiliar with China’s moderation rules.

RedNote is hiring English-language moderators to handle the influx. While some users enjoy cultural exchange, others criticize restrictions.

Analysts see RedNote’s growth among US users as a soft power win for China.

  • Avid Amoeba@lemmy.ca
    1·
    3 hours ago

    This is hownit works. On algorithm-driven platforms you don’t have to ban anything. You can both allow it, and have it not reach any meaningful audience. It’s brilliant really.