The letter was reportedly signed by 25-30 members of the team and given to McGovern in September 2022, almost two years before the Type 00’s debut.

“We truly believe in an open and collaborative approach between all creative parties. Influencing and being influenced by each other. An essential environment to create one unique identity, which transcends holistically,” the letter said, per Autocar India.

“We felt that the logo disconnects from the narrative and the visual identity of the Panthera products. On product, it feels too rounded and playful, which does not speak to us the feeling of ‘Exuberance,'” the letter said. The brand’s new visual identity was also called out for being generic and too similar to other automakers’, when Jag’s whole guiding motif for the future is supposed to be that its products are a “Copy of Nothing.”