Copilot on a TV might just be an AI gimmick.

LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.

LG is adding an entire AI section to its TVs and rebranding its remote to “AI Remote,” in an effort to sell consumers on the promise of large language models. While it’s not clear exactly how Copilot works on LG’s latest TVs, the company describes access to Copilot as a way to allow users to “efficiently find and organize complex information using contextual cues.”

LG hasn’t demonstrated its Copilot integration just yet, but it has shown off its own AI Chatbot that’s part of its TVs. It appears Copilot will be surfaced when LG TV users want to search for more information on a particular subject.

Samsung also has its own Vision AI brand for its AI-powered TV features this year, which include AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. There’s also a new AI button on the remote to access AI features like recognizing food on a screen or AI home security features that analyze video feeds from smart cameras.

Microsoft’s Copilot will be part of this Vision AI section. “In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot,” says Samsung in a press release. “This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.”

I asked Samsung for more information or images of Copilot in action, but the company doesn’t have anything more to share right now. I’ve also asked LG and Microsoft for more information about Copilot on TVs and neither company has responded in time for publication. Without any indication of exactly how Copilot works on these TVs, I’m going to chalk this one up as a gimmicky feature that LG, Samsung, and Microsoft clearly aren’t ready to demo yet.

  • trumpetmouth@lemmy.worldEnglish
    1·
    1 hour ago

    that’s great and all, but all i want is a true-color, bright brights, black blacks panel to hook my media player up to.

  • jsonjson@lemmy.sdf.orgEnglish
    4·
    3 hours ago

    Meanwhile I am using local models through home assistant. The fact I can run something equivalent to GPT 3.5 turbo on a $800 graphics card kind of negates any of the benefits of these dumb integrations that require NPUs. Maybe Microsoft should bring back basic quality of life improvements that were in Windows 10 in Windows 11 instead of desperately waving their arms around trying to be relevant to consumers. Dumbasses.

  • TheRealKuni@lemmy.worldEnglish
    2·
    3 hours ago

    When I first bought my LG TV, the homescreen was great. The cursor-thing with the remote was annoying, but it didn’t really have ads, it had every app I needed, etc.

    But it kept updating and then demanding I give it more permissions. Kept getting worse and worse as time went on. So recently I said fuck it, bought an Apple TV, and did a factory reset on the TV. The TV is just a TV now, it has no WiFi access so it doesn’t ever bother me. And the Apple TV is better than the LG OS ever was. Also I can bring the Apple TV to hotels (if they have accessible HDMI ports) which is pretty neat.

    • UnderpantsWeevil@lemmy.worldEnglish
      4·
      3 hours ago

      Advertisers are begging for it. The ability to ingest your data at record scale and bombard you with privatized propaganda as fee-for-service is hugely in demand.

      Just have to recognize that these appliances aren’t for you to control. This is Microsoft’s world and we’re just renting space in it.

  • LiveLM@lemmy.zipEnglish
    7·
    6 hours ago

    Time really is a flat circle huh?
    This all just sounds like the Alexa/Google Assistant integration some brands were advertising for their TVs previously, just ends up as the obnoxious button you bump into and desperately try to back out while the aging TV huffs and puffs struggling to load the flashy UI

  • kadup@lemmy.worldEnglish
    3·
    6 hours ago

    I rooted my LG C1 and blocked system updates. I use a homebrew channel to download external packages.

    Good luck pushing this crapware on me.

    • deathbird@mander.xyzEnglish
      1·
      3 hours ago

      I’ve wanted to root my LG, but I’m not sure how. The last thing I found for that when looking involved using the JavaScript on a website I think. Seemed sketchy.

  • TheObviousSolution@lemm.eeEnglish
    15·
    10 hours ago

    Just imagine how much money Microsoft must be investing in this mass surveillance program they are trying to sneak in under the guise of the AI in charge of its indexing.

  • JackbyDev@programming.devEnglish
    12·
    11 hours ago

    I got a 2024 LG OLED TV. It has “AI” but idk what it does exactly. During the setup process there was a step that had a shitty still image of a baby with some crappy music playing. There were two toggle switches to enable AI picture and sound. It was so cheesy. I can’t make this shit up. When you turned on picture AI the baby image became HD and a video instead of a still image. I was like “Oh my God, wow! Look at the AI! I wonder what the AI sound is??” So we turn it on and the sound gets high def and adds more instruments in.

    In case it isn’t clear, none of this was actually AI or enabling actual features on the TV, just some weird required step in the process of setup. It wasn’t an AI animated video or sound, just a different video of the baby and a different audio track.

    • grrgyle@slrpnk.netEnglish
      6·
      10 hours ago

      Reminds me of the advertisements for DVDs that would play on VHS tapes, like… I’m watching this on a VHS.

  • demizerone@lemmy.worldEnglish
    10·
    14 hours ago

    Ugh. I just want a dumb TV. I want a nice hi res screen and that’s it. Seems everyone else wants big TV at low cost and that’s why we get this shite.

  • Rooty@lemmy.worldEnglish
    111·
    15 hours ago

    I’m toying with the idea of just getting an LCD projector - I don’t care about seeing every pore on the actor’s faces, 1024x768 is fine.

    • ikidd@lemmy.worldEnglish
      2·
      7 hours ago

      I bought a very expensive one a few years ago thinking the same thing, but don’t use it because you get nothing close to the vividness of a regular screen. And I’m not a videophile, I’ll happily watch most of my shows at 720p, but the color and depth are just really bad on a projection screen, even with the lights out. I end up just using an old 1080 LCD I fixed the backlights on when I got it for free.

      Plus the fan noise is fucking annoying.

    • Petter1@lemm.eeEnglish
      101·
      15 hours ago

      🫣why not 1080p? With 1024, you have no integer scale, and every movie looks like shit… At least go for 1080 or 720, but not this strange resolution where literally no content fits