Summary
College enrollment among 18-year-old freshmen fell 5% this fall, with declines most severe at public and private non-profit four-year colleges.
Experts attribute the drop to factors including declining birth rates, high tuition costs, FAFSA delays, and uncertainty over student loan relief after Supreme Court rulings against forgiveness plans.
Economic pressures, such as the need to work, also deter students.
Despite declining enrollment, applications have risen, particularly among low- and middle-income students, underscoring interest in higher education. Experts urge addressing affordability and accessibility to reverse this trend.
I suspect it wasn’t actually the university contacting you, but instead it was the alumni association.
Alumni associations aren’t usually a direct unit of the university but sort of an auxiliary org. Alumni associations want the data to further their own interests but they are primarily interested in you as a source of donations. They are often at odds with central administration, a difficult relationship because the associations do gather funds but have an agenda that is often at odds with the administration.