Toys’R’Us released a TV ad generated with Sora a few months ago. Everyone loathed it and the ad caused massive brand damage. Toys’R’Us executives considered it a huge success. [YouTube; NBC] You ne…
  • partial_accumen@lemmy.world
    4·
    6 hours ago

    The worlds first AI generated TV ad was for Toys-R-us (Canada, I believe) and was surprisingly decent. Not amazing, but certainly passable compared to plenty of non-AI ads. When I saw that I knew we’d have many more AI ads because the cost of producing them is likely startlingly cheap and lightning fast compared to the casting, set design, shooting, and editing needed for traditional ads.

  • lurch (he/him)@sh.itjust.works
    33·
    7 hours ago

    it’s okay, because i will likely never see it. i haven’t seen an ad in months. it’s because i don’t watch tv and the web has become unusable without adblock. i would be okay with unintrusive ads on the sides of webpages, but it’s too complicated to allow only those. so it makes sense for ad companies to switch to horrible AI ads, because (exaggerated) only like 5 rednecks without adblock see them.

    • FurtiveFugitive@lemm.ee
      4·
      4 hours ago

      Ah, but by making some buzzword ai ad and also, having it suck, they’ve got “news” outlets talking about it. And by extension, us talking about it. Yes, you and I try to live in ad- free bubbles, but here we are thinking about Coke.

      • lurch (he/him)@sh.itjust.works
        21·
        2 hours ago

        it’s actually ironic, that i switched from coca cola zero to water with guarana powder last month. it’s slightly less convenient and doesn’t taste so good, but i think my health already improved a bit. drinking that much acid and sweetener really did a number on me.