Improving online advertising through product and infrastructure | The Mozilla Blog
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LAURA CHAMBERS, CEO, MOZILLA CORPORATION As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we n

cross-posted from: https://lemmy.zip/post/23894598

Despite its emphasis on protecting privacy, Mozilla is moving towards integrating ads, backed by new infrastructure from their acquisition of Anonym. They claim this will maintain a balance between user control and online ad economics, using privacy-preserving tech. However, this shift appears to contradict Mozilla’s earlier stance of protecting users from invasive advertising practices, and it signals a change in their priorities.

  • youmaynotknow@lemmy.ml
    71·
    3 hours ago

    They are not trying to “replace” cookies. This is effectively adding yet another way to track users. Sure, may not be as invasive as cookies, but this does nothing to remove or modify them either.

    Then there’s the fact thay they deployed this behind the scenes and did not mention it until they were called out.

    This comment alone:

    “As part of this work, we are also committing to being transparent and open about our intent and plans prior to launching tests or features.”

    … means they have no intention to be honest about shit.

    • parpol@programming.dev
      6·
      2 hours ago

      It doesn’t track users. It collects anonymous statistics and assign them to a unique ID without storing any other information about the user.

      And it IS meant to replace cookies, but you can’t just replace them all at once and disable the legacy cookies. It is going to have a gradual transition.

      And they did tell us about this many months ago.

      • tiddy@sh.itjust.worksEnglish
        2·
        33 minutes ago

        I hate to say but technically collecting statistics is non-anonymous identifiable tracking, especially in this age where theres so many datasets companies can coorelate them to