

The average people do care about privacy, they just either prioritise ease of use, can’t corelate digital privacy with physical privacy or simply are unaware. If google flashed in big text on the account creation screen the important thing in their privacy policy instead of hiding it, I believe you would have fewer google account creations
Searxng is self hosted and open source which pull results from other search engines. This means it can be effectively customized however you want and prevents a lot of cross site tracking but his less reliable then a standard search engine.
Kagi is a paid search engine which is privacy focused, has better customization but I don’t really know a lot about it beyond that