Human history and culture are leverage. The fact that people care about them is why they’re valuable.
Take a sledgehammer to an oil exec’s front door
Yeah, go for it. I support you.
it must be action that causes something useful to the cause,
Public attention can spur recruitment waves for the targets you really care about. If any campaign is to be effective, you need people to know who you are.
What did it raise awareness for? Nothing’s happened.