Alix Earle and The Birds Papaya were both featured on podcasts that launched on Youtube 4 days ago. The Birds Papaya’s podcast is at 10 views (4 came from us). Alix Earle is at 102K views. *both podcasts launched on other platforms. The platforms are almost exact.

The Birds Papaya was promoted on the Model Citizen Podcast IG account, on Hunter McGrady’s account, on Micheala McGrady’s account and on The Birds Papaya’s instagram (2.4 million followers).

After four days, The Birds Papaya has 6 views on YouTube.

On Instagram the two Model Citizen Instagram reels featuring The Birds Papaya on the podcast received 155K views total.

On Instagram the three Hot Mess Instagram reels featuring Alix’s latest podcast received 980k views total. *note Alix’s podcast is about break ups, not SI SWIM. The Birds Papaya’s podcast is about SI SWIM. Alix’s SI Swim podcast on the Hot Mess Instagram received 1.8 million views. *the Hot Mess posts are not shared posts with Alix Earle’s main account.

IS The Birds Papaya a bigger fraud than we even suspect? Are The Birds Papaya’s views and likes always purchased. Do 75% of her comments come from engagement pods? 20% from paid bots, leaving 5% organic? Other than us, who really cares about The Birds Papaya?

Let’s take a look at some numbers. We used Alix Earle, an influencer that also walked in the SI Swim show for a comparative analysis.

Our findings:

Followers gained: The Birds Papaya gained 114,000K followers post-show Alix Earle gained 50K

Post show media coverage: The Birds Papaya walked the SI Swim show as part of the Knix sponsorship package. Knix has been a top-tier sponsor with SI since 2023 and a sponsor since 2022. Knix was the title sponsor of the SI Swim show for Miami Swim Week 2024. Sarah received coverage in Sports Illustrated online (as part of the Knix sponsorship), a press release from Knix, and The Birds Papaya photo was in WWD for Knix, The Birds Papaya was not named in WWD. From the Knix press release The Birds Papaya and Knix recieved a paid feature in yahoo finance and The Longview News Journal ran the press release as an article. *The Longview News-Journal is a newspaper printed in the City of Longview, Texas

Alix Earle walked the SI SWIM show as an SI model and celebrity. Alix Earle received massive press coverage from the show. Coverage included Sports Illustrated online, USA Today, The Daily Mail, People Magazine, The Miami Herald, Page Six, US Sun, Just Jarred, MSN, Barstool Sports, AOL, Daily Front Row, Ocean Drive Magazine, Bustle, New York Post and hundreds of other media outlets including Yahoo Globally. Alix was featured and named in WWD (Women’s Wear Daily). Alix also received thousands of post on IG & Tik Tok along with ample coverage on Reddit…

Question for discussion: Did The Birds Papaya purchase 100K+ followers after her paid-for-by-Knix walk down the Sports Illustrated Swim show at Miami Swim Week? We think so. We think The Birds Papaya is purchasing the majority of her likes, follows and views.