I think about this kind of thing a lot. Uncommon messages and messages that demand nuance and precision are intrinsically more information dense until they become socially encoded in a compact format, e.g with phrases or allusions to well-known historical or fictional scenarios.

I hate it when my memes are mute

It’s even better because you read it in their voices.

I forget how flesh simulator explained it but he used a variation of a common rightwing meme in a way ended up pushing against it