Those millions of people using AI for general search are currently getting it for free, which is going to end when the bubble bursts and the companies providing it go under, if not sooner when said companies try to make a profit. This is exactly what’s happening to corporate AI customers now. They are realizing there isn’t a good ROI now that OpenAI and other AI providers are being forced to charge proper costs for queries and tokens, rather than the teaser or “adoption” rates they charged before.