From the Proton Team:
Hi everyone,
We’re making a price adjustment for Proton Pass Plus.
At Proton, we rarely change prices. For example, Proton Mail Plus has had the same price for ten years despite having more features now.
As a community-funded organization, Proton is not primarily profit-driven, and our prices are only influenced by operating costs, not pressure from venture capital investors. As we raise prices when costs increase, we believe it’s only fair to reduce prices when costs decrease.
Due to the rapid adoption of Proton’s password manager, we’ve achieved economies of scale sooner than anticipated.
As a result, we’re happy to announce that new and existing Proton Pass Plus plan subscribers can now enjoy a reduced monthly price of $1.99 (previously $3.99) on annual subscriptions.
You can find more details in our blog post here: https://proton.me/blog/proton-pass-price-change
That’s way more fare and square than using promotional codes and limited time offers like services usually do for marketing. It’s very rare and cool.
Which Proton has done as well, and if I remember correctly with somewhat intransparent pricing
TIL. Still, that doesn’t beat that one.