It's easy to convince EDC people to buy EDC things. But how do you convince non-EDC folks to buy your product? Simple: Fear. The global "car escape tool market," according to market research firm Data Insights Market, is valued at $500 this year, projected to grow 7% a year and
Very very few. But in the incredibly unlikely case that it DOES happen, boy am I going to be fucking glad that I have a seatbelt cutter.
Also, these devices don’t have to be used on yourself. If there’s acute danger to someone ELSE stuck in a crashed car (e.g. fire, sinking or unstable ground), you can use YOUR cutter to attempt to extract them from the vehicle.
Very very few. But in the incredibly unlikely case that it DOES happen, boy am I going to be fucking glad that I have a seatbelt cutter.
Also, these devices don’t have to be used on yourself. If there’s acute danger to someone ELSE stuck in a crashed car (e.g. fire, sinking or unstable ground), you can use YOUR cutter to attempt to extract them from the vehicle.