Fairly substantial price increase. I will admit a major draw of this small truck was the affordability. I think some trims are up as much as $2k. Wonder what kind of effect this will have on demand and the order banks.
Fairly substantial price increase. I will admit a major draw of this small truck was the affordability. I think some trims are up as much as $2k. Wonder what kind of effect this will have on demand and the order banks.
I think they have a huge backorder on these. They’re probably raising price because they can’t make enough to meet demand.
That is my understanding as well.
I think this will kill some demand though which might result in trucks sitting on lots this time next year. If RAM and Toyota come out with their own compact trucks Ford may be forced to introduce some incentives with that kind of MSRP.
The success of the Maverick means everyone is now trying to make a compact truck to compete with it. Competition is usually good for the consumer.