Releasing too much info gives your competitors an advantage. Keeping them in the dark keeps them guessing.

Guessing they’ll be moving to starlink at some point in the future and it will get even more affordable.

I don’t see it being an incredibly expensive service for them to provide given the obvious public relations gains, especially when they just said they’d be opening it for auto incidents too. Super high volume compared to a few (hundred?) rescues.

That said, I could see the auto coverage being a paid service down the road. Pun intended.