"In the good old days it took 500 artists five years to make a world-class animated movie. I think it won’t take 10% of that three years from now," he claimed during a panel.
Or there’s going to be 10x more animation projects and more niche content as a movie or show concept now only needs 1/10th the previous audience size to justify greenlighting it.
That’s true, but the same could have been said for the move from broadcast TV to cable.
Or from cable to streaming services.
And yet what seems to be the case is that the more niche the content, the stickier the audience that gravitates to it.
For a business model that’s increasingly built around increasing new subscriptions and decreasing churn, do you think 10 mainstream shows or 100 shows of similar quality with strong niche appeal is going to be more successful?
Or there’s going to be 10x more animation projects and more niche content as a movie or show concept now only needs 1/10th the previous audience size to justify greenlighting it.
Perhaps. But there’s only a finite amount of humans with waking hours to watch all this content.
That’s true, but the same could have been said for the move from broadcast TV to cable.
Or from cable to streaming services.
And yet what seems to be the case is that the more niche the content, the stickier the audience that gravitates to it.
For a business model that’s increasingly built around increasing new subscriptions and decreasing churn, do you think 10 mainstream shows or 100 shows of similar quality with strong niche appeal is going to be more successful?
Companies will find a way to exploit the available resources
That is an awesome potential outcome. I like you