• woelkchen@lemmy.world
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      1 year ago

      They control Activision now. No grey area. Just like Microsoft controlled to show full screen ads to Xbox users.

      • Jakeroxs@sh.itjust.works
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        1 year ago

        That’s not how it works when major companies buy one another, it generally takes years for integration efforts wherein prior leadership and plans remain mostly unchanged for more then half that time.

        • woelkchen@lemmy.world
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          1 year ago

          So who is responsible for the fullscreen CoD ad on Xbox then if not Microsoft? Seriously, you’re delusional if you think that Microsoft higher ups have no power to order the Activision leadership around.

          • flamingarms@feddit.uk
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            1 year ago

            Ah, the arrogance of not knowing what you don’t know. Except people are telling you that you are lacking knowledge of mergers, and you’re still demanding that you’re right. So now it’s willful ignorance.

          • BURN@lemmy.world
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            1 year ago

            Microsoft can advertise for their new properties. That doesn’t require any high level coordination between company leadership.

            Anything game development wise is pretty much certainly not had any impact from Microsoft at all. MS is a very slow moving company, and corporate acquisitions aren’t an overnight deal. It can take years to transition old leadership out and implement new plans.

            • woelkchen@lemmy.world
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              1 year ago

              So if the acquisition resulted in the first ever fullscreen ad on Xbox, the acquisition did not lead to positive change. Thanks for confirming me.

              • BURN@lemmy.world
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                1 year ago

                The acquisition has resulted in next to nothing other than some joint advertising. This really just makes you look like you have no idea how corporate company structure works.

                • woelkchen@lemmy.world
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                  1 year ago

                  The first fullscreen ad on Xbox is definitely a negative change in the industry and Microsoft knew exactly what they bought and are responsible now for everything, including the later revealed pricing for the upcoming WoW expansion. No amount of downvoting by Xbox fanboys will ever change that.

                  • BURN@lemmy.world
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                    1 year ago

                    My guy, I’ve never even owned an Xbox

                    I agree that it’s a negative change. I’ve never said otherwise.

                    I don’t agree that Microsoft is responsible. This would have happened with or without the Microsoft acquisition. This was a decision made long before the Microsoft buyout, and Microsoft executives would have no say over any of it. The coroporate structures are almost certainly entirely separate still. They’re functioning as effectively separate companies with a close working relationship, while answering to the same ceo.