I had an email yesterday telling me that the Apple One subscription was going up for the second time in twelve months.
It no longer represents good value for me and I can save nearly £100 a year by cancelling and subscribing to the important parts that I use most.
Apple are not alone in increasing prices (in a cost of living crisis) to the point they no longer represent fair value. What is it with companies that they lack basic business smarts?
I have Apple one. I will not be cancelling. I consider it an amazing value. I don’t need the iCloud but my mother takes way too many pictures of the kids. She gets value out of that. We all get Apple TV. I use Apple Music every day I’m at work.
Why do you get to choose what is fair value and I don’t? If the consumer gets to choose, than that means the average of all potential (because there is a large subset of consumers who will never use Apple products) customers’ willingness to pay the price must be taken into account.
I understand that it’s not a fair value to you. But it certainly is to me. Even just the hour a month I save not walking through with my mother determining which pictures to delete is worth it alone. In addition to time, I get services I use and value. I consider it a deal tbh.