Ads in the Apple Maps app would not be the traditional banner ads that you see on websites, but rather paid search results. For example, a fast food chain could pay Apple to appear near the top of the results when a user searches for “burgers” or “fries.” Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.

So pretty much what every other one is already doing. Sucks, but not as bad as banner ads as I thought.

I instinctively avoid the first results when using Google Maps already.