• Zier@fedia.io
    link
    fedilink
    arrow-up
    16
    ·
    24 days ago

    This looks like an 80’s marketing attempt to make a low class brand an ultra-high end brand. Except Jaguar is a high end brand already. It appears that the overly masculine “jaguar” brand is becoming a very feminine looking brand. This feels like a cosmetics line more than a luxury automobile. jaguar lipstick, for the animal in you. rawwwrrrrrrrr!

    • AwkwardLookMonkeyPuppet@lemmy.world
      link
      fedilink
      English
      arrow-up
      6
      ·
      edit-2
      23 days ago

      Jaguar was a high-end brand. They haven’t actually been high-end in anything except price since Ford bought them in 1989, and then Tata Motors (an Indian company) in 2008. It’s a shame too, because they used to be beautiful and elegant cars.