Spines’ pitch is heavy on resentment-based marketing: “… you will receive the feedback you so long for from the publishing world: a personal touch.”

holy shit. I learned a new term today (resentment-based marketing) and I’m fascinated by how this could possibly work

taking bets: did they name it after the one thing none of them have so they can finally claim to have some?

Tangential: The Better Business Bureau isn’t affiliated with any government agency. At its best, it is a consumer advocacy group, but at its worst, it is a racket.