Be Distinctive Britain
bedistinctivebritain.jkrglobal.com
A deep dive report into the equity of Brand Britain, the attractiveness of Britain as a place to do business - and the impact of Brand Britain on brands.

A report that dives into the good, the bad, and the distinctiveness of Brand Britain. After five changes of brand leader in eight years, not to mention all the events in between, how’s the brand looking? Does ‘Britishness’ still have that distinctive edge? And, what’s the impact, if any, that Brand Britain has on British brands?

Expert information, insight and analysis brought to you by British Chamber of Commerce x Ipsos x JKR.