A24’s ‘Heretic’ Will Make These Movie Theaters Smell Like Blueberry Pie During One Pivotal Scene (EXCLUSIVE)
variety.com
A24's 'Heretic' will host advance screenings at Alamo Drafthouse in which the movie theater will smell like blueberry pie during one pivotal scene.

A24 will make certain movie theaters smell like blueberry during a pivotal scene of the upcoming Hugh Grant horror film “Heretic.”

The movie company partnered with Joya Studio to bring multi-sensory screenings exclusively to Alamo Drafthouse theaters nationwide. The immersive moviegoing experience will take place at advance screenings on Oct. 30, ahead of the film’s Nov. 8 release date in the U.S.

  • PennyRoyal@sh.itjust.works
    6·
    23 days ago

    I have no idea why, but there’s something about the idea of Hugh grant in a horror movie that I find incredibly intriguing

  • dohpaz42@lemmy.worldEnglish
    6·
    23 days ago

    No. God no. The LAST thing anybody needs is an assault on their sense of smell trying to watch a movie. Mark my words: if this is remotely successful, others will try to follow, and they will want to push the limits of what people will tolerate (e.g., dog shit anybody?).

    • Lifecoach5000@lemmy.worldEnglish
      4·
      23 days ago

      Yeah not sure how I feel about that. Alamo is a theater that serves food and I usually have dinner with the movie. Not sure if I want extra smells going on.