Removing the ability to opt-out of ad personalization based on your Reddit activity, except in select countries.
Reddit requires very little personal information, and we like it that way. Our advertisers instead rely on on-platform activity—what communities you join, leave, upvotes, downvotes, and other signals—to get an idea of what you might be interested in.
The vast majority of redditors will see no change to their ads on Reddit. For users who previously opted out of personalization based on Reddit activity, this change will not result in seeing more ads or sharing on-platform activity with advertisers. It does enable our models to better predict which ad may be most relevant to you.
edit: updated link to old.reddit.com
The majority aren’t dissatisfied enough to do anything about it, despite complaints. However, I’m hoping that some future action from Huffman will affect them adversely enough that it’d push them over that threshold and decide to do something about it—quit that site. I doubt a lot of them will make their way over here, so just them quitting is good enough for me.
That’s how it worked for Mastadon. People come over in waves each time it gets slightly shittier, or so I’ve heard.