

Based on my experience with how people respond to things I post I am not convinced at all this strategy even increases engagement.
Maybe you can show a number for a slightly higher click through rate, I don’t know and it doesn’t really matter since people so obviously tend to bounce off articles that fish for clicks in a condescending manipulative way that whatever the benefit is (if it exists which I am doubtful), it doesn’t remotely even make up for the greater number of people who just pass the article by because they felt they were being prodded by an emotionally manipulating headline.
To put it another way, I often change an overly clickbait article title if I share the article because I want people to actually read it.
I would rather 1 person genuinely read an article I post than 10 people vaguely interact with it, click through to read a sentence or two and then close out of it. The latter experience is a waste for everyone involved but the people selling ads between the articles.
Honestly I think the same holds for media entities like The Verge they just have convinced themselves with bean counting the wrong things that they are optimizing instead of undermining.


































I keep doing that but I can never remember where I stash all the walnuts and the cycle repeats.