Before the war cocaine was a common ingredient in medicines and tonics for hay fever as it cleanses the respiratory track by reducing swelling of the mucosa and nasal discharge.

The most popular American drug, called Ryno’s Hay Fever, the content of which was 99.9 percent cocaine, was touted as the best cure for a clogged, reddened, and sore nose, to be used when it gets “stuffed-up.”

Also the British Burroughs Wellcome & Co. manufactured the already mentioned Tabloid cocaine tablets marketed as perfect for singers and public speakers longing to improve their voices.

Overall, mass-produced cocaine, which was believed to be as harmless as tobacco, had become widespread well before the war, and soldiers were but a minority of its users.

Thus, if the consumption of drugs in Britain developed into a problem, it was a problem not so much of the army alone but of society at large.